The eddii Vision

Our vision is to provide access to complete diabetes & endocrine care, from appointments and mental health support to making daily management of your condition an enjoyable and more rewarding experience, leading to better health outcomes.

I'm eddii, your personal health buddy designed to make managing your condition a whole lot more fun and engaging. I will always be there to motivate and support you through every high and low on your journey toward better health.

Meet eddii

eddii is there to guide you through your highs and lows and give you everything you need to manage your condition the way that works best for you!

eddii app

eddii is a digital health platform that provides access to complete diabetes care, from appointments and mental health support to making daily diabetes management a less lonely and rewarding experience through games & fun, leading to better health outcomes.

Benefits of using eddii

eddii is the only platform that provides truly comprehensive diabetes care, and the power of that care is backed by science. Our users are have a higher time in range, reducing their highs and lows and leading to better health outcomes and fewer complications. Want to learn more? Click below to read all about the science behind eddii.

Farhaneh Ahmadi

CHIEF EXECUTIVE OFFICER

Farhaneh is eddii’s co-founder and CEO. After spending years as a researcher and getting her PhD in Biochemistry from Cambridge (UK) and her Masters in Immunology from Oxford, she advised many healthcare companies on their digital health strategy, before moving to the US to do her MBA at Harvard and founding eddii. She also lives with Type-1 diabetes (T1D) and volunteers for many healthcare organizations. When not working on eddii, Farhaneh enjoys going for long walks, good coffee and skimming through biz books.

Alonso Lucero

CHIEF OPERATING OFFICER

Alonso, co-founder, and COO of eddii, brings over 10 years of experience in healthcare strategy, operations, and analytics. Formerly at Strategy & PwC and Monitor Deloitte, he possesses a strong educational background with a BA in Mathematics, a Masters in Operations Research and Information Engineering from Cornell University, and a MBA from Harvard Business School. When not shaping eddii's path, Alonso enjoys exploring the world with his loyal companion, Harvey the puppy.

Dr. Kristen Mengwasser

CHIEF MEDICAL OFFICER

Dr. Kristen Mengwasser, MD, PhD, is the Chief Medical Officer (CMO) at eddii, providing scientific and clinical leadership. Dr. Mengwasser is a graduate of the MD-PhD program at Harvard Medical School. She completed her residency in internal medicine at Brigham & Women's Hospital, holds a Masters in Biochemistry from Cambridge University, and a bachelor's degree in Biological and Biomedical Sciences from Harvard. Currently, she is pursuing her fellowship at UCSF and is a licensed physician in California.

CHIEF TECHNOLOGY OFFICER

Pratik Patel

Pratik is eddii's forward-thinking CTO. A distinguished Engineering Leader with a dual master's degree from the Rensselaer Polytechnic Institute, he played a pivotal role at AWS and co-founded a successful blockchain company. Now at eddii, Pratik is responsible for shaping the technology stack, driving our tech strategy, and building a world-class tech team. When not immersed in the tech world, Pratik is likely found embroiled in video game, claiming it's all part of 'strategic research'.

James Northcutt

CHIEF MARKETING OFFICER

James, Chief Marketing Officer of eddii, brings years of brand-building and marketing expertise from some of the biggest names in toys and entertainment including Hello Kitty, Hot Wheels, Disney Pixar's Cars, and Squishmallows. James earned his MBA from Vanderbilt University's Owen Graduate School of Management in Nashville, TN, before moving to Los Angeles. In his free time, you can either find James traveling on an adventure or hanging out on the beach.

Dr. Rabab Jafri

Dr. Rabab Jafri, MD, is a pediatric endocrinologist at eddii. She provides guidance for developing eddii's at triaging protocols and clinical care to pediatric patients with T1D registered through eddii's virtual care portal. She completed her residency in pediatrics from the University of Illinois at Chicago, and a fellowship in pediatric endocrinology from the Harvard Medical School and Massachusetts General Hospital for Children. Dr. Jafri is a graduate of the Aga Khan medical College in Karachi, Pakistan. She has participated extensively in T1D research, including trials for novel glucagon analogues, CGM accuracy and automated insulin delivery systems.

HEAD OF PEDIATRIC ENDOCRINOLOGY

LEAD ANIMATOR

Valya Paneva

Valya Paneva is a highly skilled 3D animator with over 10 years of experience. She holds a bachelor's and master's degree in animation from New Bulgarian University. Valya has worked on various projects, including animated films and video games. Additionally, she volunteers at SOS Animal - Grupo De Socorro Animal de Portugal, showcasing her dedication to animal welfare. Her expertise, creativity, and passion makes her a valuable asset in the field of animation.

Mio Shimizu

UI/UX DESIGNER

Mio is eddii’s UI/UX Designer. She blends creativity with functionality to elevate digital experiences. Her multicultural background and collaborative approach enrichers her comprehension of diverse perspectives. With a Master’s Degree in Human Factors Engineering from Tufts University, she’s strives to ensure that every design decision is purposeful and impactful. When she’s not diving into digital design, you can catch her grooving to tunes or binge watching shows while crocheting away.

EXECUTIVE SUPPORT & OPERATIONS MANAGER

Nue Chang

Nue is the Executive Support & Operations Manager at eddii. She drives efficiencies, streamlines operations, and facilitates leadership success. Outside of work, catch her at a park with her dogs.

Juan Mont

MULTIMEDIA ANIMATOR

With over 15 years of experience in the animation industry, Juan is highly skilled 2D and 3D animator, concept artist, and virtual reality/augmented reality enthusiast. Juan has a strong passion for bringing characters and worlds to life through animation and storytelling, leveraging the immersive experiences of VR and AR. Juan's expertise includes character animation, keyframe animation, motion graphics, and 3D modeling, with a keen focus on pushing the boundaries of animation technology. Based in New York, Juan has worked on a variety of projects for clients in the entertainment, gaming and advertising industries, integrating VR and AR elements to enhance user engagement and immersion. Juan is always seeking new challenges and opportunities to innovate in animation and explore the exciting possibilities of virtual augmented reality.

CHIEF MORAL OFFICER